Small agency, deep roots
We're not a call-centre or a coach-tour operator. Phia Tour is a small island team who plan every journey by hand — and we only sell the Zanzibar we actually know.

Born on the island
Phia Tour started the way most good things here do — with people who grew up between the reef and the spice farms, showing friends of friends around. What began as favours became a proper little agency, but the instinct never changed: send people to the places we'd take our own family, and skip the ones built only for a photo.


Small on purpose
We stay small so every trip gets real attention. No two itineraries are copied, no group is packed onto a bus, and the person who plans your trip is the same one who answers when your flight shifts. That's the whole point — not scale, but care.
Tell us how you travel
A short conversation, not a form-tree. Beach-slow or always-moving, first time or returning, honeymoon or family — we start from you, not a package.
We draft the route by hand
We shape an itinerary across the island's three faces, pick the stays we'd actually book, and price it honestly. You tweak until it's yours.
We're there the whole way
Local guides, airport pickups, and one team on the ground. If the wind changes or a flight moves, we move with it.
Why people choose us
Local expertise
Born-and-raised guides who know which beach stays calm when the wind turns.
Tailor-made
Every itinerary is shaped around how you like to travel — never a fixed, rigid package.
Small groups
Quiet, unhurried trips — never a crowded coach or a schedule that runs you ragged.
Let's plan your Zanzibar
Tell us how you like to travel and we'll build a route around it — or start from one of ours.